Gǒng at Shangri-La The Shard, London, has partnered with Diplomático Rum and Canaïma Gin this summer, two sustainable, smallbatch Latin American spirits brands.

London Cocktail Week 2022 will run from 13-23 October 2022 - now encompassing two weekends, following two years of extended month-long activities.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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